There is a wave of jobs floating around in the market for Digital Marketers. Over the last 20 years marketing has become a craft. It is not all about “who you know” any more. I remember the days when personal networking was an integral part of a sales person role in an organization. Nowadays businesses hire digital marketing firms to do their networking.
A good digital marketer needs to understand how to track and achieve Key performance Indicators (KPIs). KPIs are measures of performance that your company can use to assess the success of its digital marketing. A common KPI is conversions – the more conversions a campaign achieves, the more successful it’s been. Channeling traffic to the website is a bygone. It is all about conversions, conversions, conversions. Businesses are looking to grow their bottom lines bigger and fatter. Understanding your company’s KPIs is one of the most important aspects of digital marketing management. Does your company want to increase its brand awareness and attract more fans on social media? Does it want to generate more sales leads? Every company has different goals, and understanding how these goals are being achieved by your marketing strategy is essential for success. By using conversion tracking, it’s easy to see how your strategy is achieving your company’s goals.
Are you using these components of Digital Marketing?
- Content marketing/ creation
- Search Engine Optimization (SEO)
- Paid Search (PPC)
- Email marketing
- Social Media Marketing
- Web Analytics and Reporting
- Mobile optimization Marketing
After weighing in to the above you can easily assess if your digital marketing strategy is working for your business effectively or not. Most importantly if the business is able to generate adequate profitability with the current strategy in place – there is still much work to be done. Digital marketing strategy has to be reassessed and revamped to ensure success. Remember there isn’t much room for complacence in this day and age.