Digital Media

Digital Marketing working for you yet?

There is a wave of jobs floating around in the market for Digital Marketers. Over the last 20 years marketing has become a craft. It is not all about “who you know” any more. I remember the days when personal networking was an integral part of a sales person role in an organization. Nowadays businesses hire digital marketing firms to do their networking.

A good digital marketer needs to understand how to track and achieve  Key performance Indicators (KPIs). KPIs are measures of performance that your company can use to assess the success of its digital marketing. A common KPI is conversions – the more conversions a campaign achieves, the more successful it’s been. Channeling traffic to the website is a bygone. It is all about conversions, conversions, conversions. Businesses are looking to grow their bottom lines bigger and fatter. Understanding your company’s KPIs is one of the most important aspects of digital marketing management. Does your company want to increase its brand awareness and attract more fans on social media? Does it want to generate more sales leads? Every company has different goals, and understanding how these goals are being achieved by your marketing strategy is essential for success. By using conversion tracking, it’s easy to see how your strategy is achieving your company’s goals.

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Are you using these components of Digital Marketing?

  • Content marketing/ creation
  • Adwords
  • Search Engine Optimization (SEO)
  • Paid Search (PPC)
  • Email marketing
  • Social Media Marketing
  • Web Analytics and Reporting
  • Mobile optimization Marketing

After weighing in to the above you can easily assess if your digital marketing strategy is working for your business effectively or not. Most importantly if the business is able to generate adequate profitability with the current strategy in place – there is still much work to be done. Digital marketing strategy has to be reassessed and revamped to ensure success. Remember there isn’t much room for complacence in this day and age.

Digital Media, Uncategorized

Increase traffic on your website: SEO

As SEOs we look at increasing traffic on the website every single second of every day. Every night before switching the night light off my mantra is to look at the number views and feel relieved that today’s job is done but the next second another day has begun.

How can we ensure there is a constant stream of traffic on our website, facebook page, twitter verse or LinkedIn. Whatever your poison is the key is: be prepared.

  • Bring on the NEW ADS
  • Keep a close eye on new ad formats to make sure they are relevant to your business
  • Stay away from SERPs that are overtaken by interactive ads
  • Find ways to differentiate your on-site experience from what Google is offering
  • Use chatbots
  • Use Non-Google sites like amazon, wikipedia or Yelp
  • Optimize the “search engine” your users are on. It is important to figure out where your business customers space is and then optimize for the platform they’re on
  • Use structured data and make the site easier to understand
  • Keep the site user friendly AT ALL TIMES.

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